DCA

Comms

Strategic PR support for publishers and agencies. A trusted communications consultant for developers and media.

About

Two decades in the games industry, mastering both sides of the press desk.

Global professional, world-class in the Benelux.

"Before I was a Senior Global Comms Manager for a publisher, I was the Editor-in-Chief for the biggest gaming outlet in the Benelux."

2007-2014

The Editor's Chair

Editor-in-Chief & Host, Gamekings on MTV/TMF. Worked with almost every publisher in the Benelux on earned and sponsored content campaigns.

2014-2026

The Publisher's Chair

Senior Global Communications Manager at 2K, and Core lead for EMEA. Worked on 40+ releases on a local and global level.

The Opportunity

Benelux: the market most global plans overlook.

30M

People across the Netherlands, Belgium and Luxembourg.

16M+

People play video games: 9.9M in the Netherlands, 6.2M in Belgium (Ipsos / VGFN).

Distinct media cultures, divided by language as much as by border.

Senior partner who has worked with every one of them, from both sides.

Thirty million people, three media cultures, and a clear linguistic split make the Benelux a region that is too valuable for generic PR, yet often lacks a dedicated local focus.

I bridge that gap by combining senior global strategy with personalized local execution across specialist media, mainstream press, influencers, TV, and radio, giving outlets a direct, trusted partner instead of a translated press release.

Netherlands9.9M

Belgium6.2M

Luxembourg350K

What I Do

Two pillars.

For Publishers & Agencies

Strategic PR support

Your press office in (but not limited to) the Benelux, or an extra senior pair of hands wherever the campaign needs them. From full local communication strategies to ad-hoc activations, executed with precision and impact.

Local company representation & relationship management
Review, preview & embargo strategy
Coverage strategy, reporting & crisis monitoring
Physical & digital event management
Distribution, pre-seeding & localization
Agency support & interim manager roles

For Developers & Media

Trusted consultant

A strategic sounding board with no agenda but yours. Twenty years of network and cross-functional experience, applied to the decision in front of you.

Local & global communications consultancy
Planning & positioning for gaming studios
Non-endemic brand entry into the gaming ecosystem
Partner identification & introductions across EMEA
360° marketing: SEO, influencer, social by specialist collective
Localized asset & trailer production by specialist collective

Method

I don't push harder. I clear the path.

Coverage in this region isn't won by sending more emails. It's won by understanding what stands between a journalist and a great story, and then clearing the way.

Tailored local context over generic PR noise

Consistent coverage is just the baseline. I deliver bespoke content that hits your goals while genuinely engaging the right outlets.

Find the real hook

When a story isn't landing, you need a local angle. I match the right story to the right outlet and tailor the message to every territory.

Treat media as you want to be treated

By remaining accessible to every outlet, big or small, I've built a foundation of goodwill that gets things done when it counts.

And most importantly… I give a SH*T!

"Video games aren't just an industry to me; they've been a lifelong passion. That genuine love for the medium is why I naturally go above and beyond for every campaign."

To reinforce this ethos, I serve as a Gaming Advisory Board Member for Make-A-Wish International.

Case Studies

From global to local, dozens of cases to share.

What matters most is knowing how to translate your story, touching the cultural relevance of the audience you're targeting. Below are a few examples. Happy to go deeper on these and other cases and numbers by request. Get in touch and I'll walk you through the ones I'm able to share.

Global Coverage

AAA studio in Brighton × BBC

ChallengePosition the studio as the hook to introduce a brand-new AAA title to the BBC's mainstream audience, while steering clear of industry clichés.

SolutionFramed it as a hero story: the launch as a win for Brighton's games industry, blending studio culture, game excitement and local economic pride into one narrative.

Outcome30M+ mainstream viewers worldwide through dedicated BBC Online, TV and Live Radio features, plus a real morale boost for the studio team.

Local Opportunities

Czech studios × national media

ChallengeCzechia is a key market for the franchise but a small territory. Was extra investment in local coverage worth it?

SolutionLeveraged the local studio and its team as the primary PR hook, securing top-tier coverage, including two national broadcasters, in under an hour.

Outcome4M+ viewers and readers across TV (Prima COOL, CNN Prima NEWS, ČT24) and top gaming and mainstream outlets, creating lasting goodwill for the studios.

Cultural Relevance

Queen Wilhelmina × RTL Boulevard

ChallengeIntroduce a Dutch royal as a playable leader, turning national cultural identity into a core game mechanic.

SolutionSkipped the games desk and launched the announcement on the Netherlands' top entertainment show instead, presented by a royalty expert.

Outcome750,000+ mainstream viewers, with every major national and specialist gaming outlet picking up the scoop organically within 24 hours.

Crisis Management

Loot box crisis

ChallengeLate-stage regulatory changes just before release abruptly shifted the campaign from a launch celebration to urgent crisis management for press and players.

SolutionFast decision-making and close collaboration with legal experts and local regulators delivered a clear, well-timed message, keeping every stakeholder informed with absolute clarity on the changes and the reasons behind them.

OutcomeThe loot box discussion did hit the media as a standalone story, but it hardly affected reviews or sentiment, thanks to quick, honest and open communication with the right message.

Booth Lead

Last-minute Gamescom booth

ChallengeA last-minute directive to design, build and operationalize a fully functional Gamescom business booth under extreme time constraints.

SolutionLong-standing relationships with Gamescom and event partners, plus disciplined project management, fast-tracked the entire production pipeline into a premium brand experience.

OutcomeA highly praised venue hosting 72 media interviews and generating 300+ hands-on articles and videos across mainstream, gaming and influencer media, driving significant B2B goodwill.

Track Record

40+ releases launched and shipped.

From sports, (looter) shooters and strategy to live service, unique AAA, VR and mobile.

Studios I've worked with

Development studios are the bread and butter: full comms planning directly with dev teams, including spokesperson training and briefing, dev morale-boosting comms, and showcase appearances.

FiraxisGearboxHangar 13Visual ConceptsIrrational Games31st UnionCloud ChamberCat Daddy Games2K CzechHB StudiosTurtle Rock Studios2K Australia

Partner experience

From licensed titles and sponsorships to brand crossovers with sporting events and console launch activations, I'm highly experienced in managing multiple stakeholders.

PlayStationXboxNintendoSteamEpic GamesLEGOAppleMarvelNBAWWEAlienwareNetflixand many more…

References

What people say.

Known for great interpersonal skills, remaining calm, approachable and easy to work with even during the busiest periods of managing overlapping, high-priority campaigns.

Paul Collins

VP & Counsel, Take-Two Interactive

Always proactive, punctual and spot on with his work and insights. Knows how to position and focus on any audience, and a great guy on top of that.

Wouter van Vugt

EMEA Comms & Community Engagement Sr. Director, Bandai Namco Europe

One of those rare people who combines deep industry knowledge with genuine people skills, reliable, honest and easy to work with.

Martin Verschoor

Creative Director, Reshift

Someone you can always rely on. His upbeat, optimistic attitude consistently rallies the team and keeps everyone moving in the right direction.

JJ Belderok

Editor-in-Chief, Gamekings

Working with Dennis is defined by sharp intuition and high professionalism. He flawlessly anticipates project needs, maximizes brand impact, and brings substantial value to every campaign.

Onno Bos

Director Publishing Benelux Region, Rockstar Games

Results-driven PR Senior Manager who achieved top-tier results for key titles such as Civilization VII, Mafia: The Old Country and Borderlands 4, across the EMEA region.

Letter of Recommendation

Let's Talk

Let's talk.

If you're curious about what this can do for your title, your studio or your agency, drop a message. I have a fleshed-out presentation to share, including a deeper dive into cases.

Emailinfo@dcacomms.com

LinkedInlinkedin.com/in/dcacomms

Game CreditsMobyGames